HONORING LA FAMILIA.
Each shoe in the Familia collection is a celebration of Latin America's iconic heritage in sport. The expressive colors and patterns are inspired by the culture, energy and raw authenticity, all driven by a deep love of family. This shoe is a walking symbol—a vibrant representation of a legacy that precedes sport and a future that will be defined by it.
Real and synthetic leather provide durability and feel just like the original 90.
All About Air
The Max Air unit combines with soft foam for classic cushioning under little feet.
Latino Heritage Month
Nike is celebrating Latino Heritage Month through storytelling, product and community efforts. The Air Max 90 LHM design celebrates Latin culture and builds a platform for athletes* to show their pride and celebrate their shared experiences.
Nike believes that while we might start from different places, together we rise stronger. “Somos Familia” celebrates the power of sport as the language that connects us all. Through its Until We All Win community investment program, Nike donated a total of $500,000 to 20 U.S.-based nonprofits supporting the Latino community in 2020, including: Academia de Futbol Juvenil Amatense (AFJA) and ELLA Sports Foundation.